Why pink?

Maybe you’re thinking “Why ‘Why pink?’?” Well, there’d be more pink if I could spare the time from thinking about the most important topics in the world to find a WordPress theme with more pink. The important part is that the blog is deliberately partially pink and I’m about to explain how important that is.

I was listening to the queen of Norwegian skeptisism , Marit, interviewing skepchick extraordinaire, Rebecca Watson, for the Norwegian skeptical podcast Saltklypa (A pinch of salt) and their conversation touched upon the ubiquitousness of pink and princessy toys, clothes, computer accessories etc. and how this reinforces stereotypes and maintains a feedback loop where girls like pink because girl things are pink because girls like pink because girl things are… You get the point. They didn’t put it exactly like that, but it conveys part of their message. And I thought: “But the main Skepchick site  uses a lot of pink. Shouldn’t they fight the stereotype?”

It took me but a few moments to decide that was nonsense. Just as it’s nonsense to try to create equality by telling women they mustn’t dress provocatively, choose nursing as a profession or be stay at home moms if that’s something they want to and enjoy, it’s nonsense to demand women who like pink should avoid pink, even if it is an annoyingly ubiquitous stereotype. No, there are only two sensible approaches to stamping this out:

  1. Raise any girl children in windowless basement rooms to the age of eighteen and screen all toys and entertainment for pinkness and princessitude. You could just screen toys and entertainment, but unless you isolate them, your girls will pick up from the world around them that pink and princessy is good and girly and you will either have to give in or be a big meany, and the latter won’t make a lick of difference.
  2. Increase the use of pink outside the stereotypically feminine. And I don’t mean having pink crowbars along side regular ones to sell more crowbars to girls, that’s reinforcing the stereotype that pink = girly while fighting the stereotype that crowbars != girly. (!= means isn’t, or aren’t in that sentence, in case you didn’t know) No, I’m talking about making pink a regular crowbar colour. For the biggest crowbars preferably, or you’re reinforcing the stereotype that girls need dainty crowbars.

In reality option two is not an easy thing to do right either, at least not without giving up a lot of crowbar profits, and I don’t manufacture crowbars anyway, but at least I can have some pink in my blog theme.


Posted on August 12, 2011, in About, Feminism. Bookmark the permalink. Leave a comment.

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